The Quiet Power of Blogging for Introverted Counsellors

Episode 206: The Quiet Power of Blogging for Introverted Counsellors**

If you’ve ever felt like marketing just isn’t made for someone like you – someone who’s thoughtful, reflective, maybe a bit quieter – you’re not alone.

In this episode, I’m going to show you how blogging can be a calm, confidence-building way to connect with clients, even if being visible makes you want to hide away.

Because the pressure to show up, speak out, and be ‘on’ all the time can feel overwhelming. So I’m sharing why blogging is such a brilliant way to market your private practice when being visible doesn’t come naturally – and how it helps you connect with the right people without feeling like you’re performing. It’s a quiet but powerful way to build trust and visibility – especially for introverted counsellors.

Hi, I’m Jane Travis, and this is the Grow Your Private Practice Show – the place for counsellors who want simple, sustainable marketing that actually works.

Marketing your practice when you're an introvert can feel exhausting. You’re trying to build something meaningful and impactful, but quietly. And it’s easy to get disheartened when you see others showing up with ease – filming themselves mid dog-walk or sharing their insights without hesitation. It can make you question whether your quieter way is somehow less valid. You might even start to believe that your reflective, thoughtful nature is holding you back.

The good news? There’s a calmer way to market your practice. That’s the quiet power of blogging.

Let me tell you something I wish more people would say out loud: You don’t have to be loud to be heard. You don’t have to be the most outgoing person in the room to make a difference. And you definitely don’t need to become someone else just to get clients.

Blogging might just be your secret weapon. (Side note: I did say “secret wedding” by mistake while recording. I have no idea where that came from!)

In her book 'Quiet', Susan Cain shares her experience of attending a Tony Robbins event – you know, the high-energy motivational speaker who fills stadiums. He doesn’t explicitly say you need to be an extrovert to succeed, but the experience gives a very clear message: if you want to thrive in business, you’d better act like one.

That message has trickled down into the business world, and left a lot of people believing that to succeed, they have to be louder, more high-energy, more “on.” And if that’s not your style, it’s easy to feel like you’re doing it wrong.

But Susan Cain challenges that. And so do I.

Because success doesn’t belong to the loudest voice – it belongs to the one that connects. The one that feels authentic and true to you.

Introverts tend to be deep thinkers. Great listeners. Tuned in to what other people need. And that’s exactly what makes your voice so valuable.

You don’t need to shout – you just need to show up in a way that feels right for you.

Blogging gives you the perfect space to do that. It lets you take your time. You can reflect, explore an idea deeply, and find stories or angles that help your reader feel seen. You don’t need a stadium. You just need a way to be heard.

Let’s take a look at some of the reasons blogging is such a great fit for introverted counsellors – especially if you prefer a calmer pace, more reflection time, and a quieter presence behind the scenes.

First: you get to choose your words. Introverts often like to think things through before they speak. Blogging gives you time and space to do that – there’s no pressure to respond instantly or say something clever in 15 seconds. And your natural empathy – the way you pick up on what people are feeling and struggling to say – that’s what makes your writing resonate. That’s what builds trust.

Second: it’s deep, not loud. You’re not trying to go viral – that’s not the goal. You’re building trust. You don’t need to follow trends or use flashy tactics. You just need to share something real, something that shows people you understand what they’re going through. That’s what makes someone stop scrolling and pay attention.

Third: no camera, no cringe. You don’t have to put your face out there if you don’t want to. Your words do the talking. You don’t need to sound fancy or polished – just human. And that’s what makes people listen.

Fourth: your blog keeps working even when you’re not. Blogs are often evergreen – they don’t go out of date. So something you write today could still be showing up in Google searches weeks, months, or even years from now. Even when you’re walking the dog or taking a break, your blog is still quietly helping people find you. A little bit of SEO know-how goes a long way.

And finally: blogging plays to your strengths. You’re observant. You notice the little things. You like to reflect. Blogging lets you use those strengths to connect with your ideal clients in a way that feels natural and easy for you – and for them.

That’s the quiet power of blogging. It meets you where you are – and helps your future clients do the same.

So if marketing has ever felt like something you need to psych yourself up for – like you have to stick on a fake smile, channel your inner presenter, or become someone else – take a breath.

You don’t need jazz hands. You don’t need a ring light. You don’t need a marketing alter ego.

You are already enough. And the written word is enough too.

Blogging lets you show up without performing. It helps you support your readers and get found by the right people – without burning out or pretending to be someone you’re not.

How does that feel? A little bit better, I hope.

If being visible in your business has ever made you feel like you have to be louder or more “out there,” I hope this episode has reassured you. You’re not doing it wrong – you’re just an introvert. And that’s not a flaw – it’s a different way of being.

We’ve talked about the pressure to market in ways that don’t feel natural, and how blogging gives you a quieter, more thoughtful route – one that plays to your strengths.

Blogging lets you take your time. Say what matters. Connect with the right people. All without needing to dance on camera or shout above the noise.

It’s not about being louder – it’s about being you, in a way that works.

If you’re ready to explore blogging for your private practice, I’ve got a couple of ways to help:

First, check out 'The Vault' – my free resource library, full of blogging prompts, tips and ideas made specifically for counsellors. You can get free access at [janetravis.co.uk/thevault](https://www.janetravis.co.uk/thevault).

Or, come join us inside the 'Grow Your Private Practice membership', where you’ll get monthly blogging support, writing prompts, and Q\&A calls to help you stay consistent – even when your brain wants to hide under a blanket. You’ll find all the details at [growyourprivatepractice.co.uk](https://www.growyourprivatepractice.co.uk).

I’d love to know: do you consider yourself an introvert? And has marketing ever made you feel like that’s a problem?

Come and find me on Instagram or LinkedIn – I’m @janetravis – and drop me a DM. I always reply, and I always love hearing from you.

Thanks so much for listening. If you’ve been nodding along, please follow the podcast. And if blogging’s been on your mind, come check out the membership – that’s where all the good stuff happens.

Take care, and I’ll speak to you soon.