Easy Content Repurposing for Counsellors, with Sally Birks

@: 50:02

Sally, it's absolutely, it feels like ages since I've spoken to you. It's absolutely fantastic to have you here. Sally actually used to be the lady who did my Instagram for, how long was it for?

@: 50:16

It was a long time, wasn't it? Two or three years, yeah.

@: 50:20

Sally is the person that I go to if ever I need help with anything to do with Instagram, maybe even other platforms, because I know you do more than Instagram, but yes, it's really fantastic to have you here.

And today we're going to be talking about repurposing. So my first question to you, Sally, is, is repurposing?

@: 50:42

Repurposing your content is basically making it go further. You've already spent a lot of time creating various bits of content, writing your blogs, creating social media posts.

And a lot of the time, the content that we're putting out there is still relevant, you know, years later.

So it's worth making... Yeah, that all the time and energy you've put into it isn't wasted and you're not starting from scratch when you repurpose in content and you're basically turning a blog, for example, into a carousel post, which we'll move on to in a second, excuse me, and it also helps you reach different types of different types of audiences and basically people consume content in different ways.

So some people might like to read a blog, some people might like to read a carousel post or watch a video, for example.

So it helps you kind of reach those different types of audiences and also can help to boost your SEO as well across, obviously, the books that you're writing and Instagram content, LinkedIn content, all of that kind of stuff as well.

@: 51:40

So it's basically taking one piece of content and turning it into another format in the most simplistic form. And I think, you know, if I put something, if you put a post out there on Instagram, not everybody's going to see it, you've got like 500 followers, it's not like everybody's going to see it.

@: 51:56

mean, what sort, do you know how many people would be likely to see it? I don't, but there really

The percentage floating around out there, but you bang on with that. Not everybody sees the content that you post, and that's a really good point.

That's why we should repurpose content in these different ways. I think a lot of us, I know I've done this myself before, I've kind of got caught in the trap of thinking, oh gosh, people must be sick of me saying this thing.

But as you say, not everybody sees every post you put out, not everyone reads every single blog, so it's okay to repeat these things and repurpose them in different ways to make sure as many people as possible see the content that you're putting out there.

@: 52:32

Yeah, I'm a bit guilty of that. I sometimes, I don't repurpose as much as I know that I ought to, and it means that I'm missing out on people.

I put a lot of time and effort into these podcasts. So I need to be getting as much juice as I can out of it, out of every episode.

But sometimes, I have to say, I could really be doing a better job, which is why it's so great to talk to you now.

Thank you.

@: 53:00

I used to repurpose because you started creating blogs out of your podcasts. And that was when we were working together.

And I used to repurpose your blogs in the carousel posts. So yeah, you could be doing that now, couldn't you?

That's your actual point after you leave this.

@: 53:17

Oh no, I've got a to-do list.

@: 53:19

Another one.

@: 53:20

More to do.

@: 53:22

Oh my goodness.

@: 53:24

So how, when we, so say I've got a blog, let's talk about it from a blog's point of view.

So I've got a blog and I think to myself, right, I want to get as many eyes on that as possible on Instagram.

@: 53:37

Let's just talk about Instagram.

@: 53:39

So what sort of things can I do with that blog post to get people to see it more?

@: 53:46

So I'll not reel off lots of different ways. don't want to overwhelm, but we'll talk about a couple of the key things that you can do.

Excuse me. You can turn a blog post into a carousel. So a carousel post is where Let's say you're on Instagram and you're scrolling and you see a post that's got lots of different slides on it and you'll see that by the dots that it has at the bottom so you can slide along and you can have a little look at different photos that people might have shared or you'll see the ones that are like the actual graphics that people have perhaps made, likely in Anva.

So you slide along and you have a little look at what people have shared in there. So a really, really great way to repurpose a blog that you've written is to share it into that carousel format on, on Instagram.

You could, this is a really sorry, sorry.

@: 54:33

How would I do that?

@: 54:35

So I would recommend doing that within Canva. So you can, there's lots of different templates on Canva for a start that you can have a look at with carousels.

So if you're somebody and you're thinking, I wouldn't even know where to begin with that. Have a little look in Canva, go into the templates section and type in carousel or perhaps Instagram carousel and have a look at some of the templates that come up on there.

There will be a lot to try not to get overwhelmed by that. There'll be a But I'd recommend if this is new to you, have a little look at some of the more simple designs on there, because that'll help you feel less overwhelmed when you're creating this carousel.

And then through Canva, you can just click to use that template. And then from there, you can go into the graphic.

Do you want me to kind of talk about what you would then do with the blog?

@: 55:20

Yeah, please.

@: 55:22

I'd recommend having a look at your blog, first of all, before you do start creating the carousel. And basically just pull out the key points and the key headings and things like that.

I would recommend, and maybe you would agree with this Jane, not turning one blog into one post, because a blog obviously is a longer form piece of content.

So you want to make sure that you're breaking it down into several different pieces. So perhaps you look at that blog and you think, gosh, that's really valuable piece that I think people would benefit from seeing.

So perhaps you pull that bit out of it and look at the key sort of look at a key heading you'd use there.

So you want to use that key heading or. Subtitle or whatever that is. Put that on the first page of your carousel.

So we'd call that your hook in social media terms. So that's like the attention grabbing thing that's going to get people in to read.

And then say you've got the rest of that piece of your blog, you want to start copying and pasting over.

It's very simple. Copy and paste over into the carousel on Canva. It might sound like a lot, but it's really, it's quite straightforward once you get into it.

And you just want to make sure that you are, it flows nicely. You don't want lots and lots of texts on, on all the second slides.

You kind of want to make it readable for people and easy to consume as well. Make use of bullet points.

I used to do this with yours quite a lot. If it was quite a bit of text or it was like something where it was given, breaking down little bits of advice, I'd pop that into bullet points.

That can really help with readability as well. And then at the end of the, of the carousel on the last slide, perhaps you can.

Put a little call to action there. Do you want to learn more about this topic or subject, whatever that is, you can find the full blog here on my website, something like that.

@: 57:10

Yeah. So the way I do it, I'm not a social media expert like you, and I'm not creative at all, but the ones that I do are very, very basic.

They're basically just text and they use my brand colors as well.

@: 57:29

So if you've got a color that you use in your brand, that helps it to sort of people recognize, start to recognize it's you.

@: 57:37

Yeah. And I just do, I think as well, I tell people when I'm talking about, when I'm helping people with blogs, I talk about having regular subheadings.

@: 57:47

And I think that's, that can help, I think, can't it? Yeah. Yeah, absolutely. Because that can obviously break down the certain sections of your blog as well.

And that could be a really useful way for you to identify which. Bits you turn into that carousel or into that social media post.

So, yeah, that would be really useful.

@: 58:09

And how often do you, would you do a carousel post?

@: 58:14

I, so it's funny because obviously I'm a social media manager and I've often, you know, I've taken lots of courses and things like that.

And sometimes people will recommend that you do a certain amount of content types each week. And when I say content types, I mean, for example, like a single static post on Instagram, but that's just like one slide, a reel, a carousel.

I just kind of mix it up and post, you know, what I'm feeling. If there's something that I want to share that feels like a longer piece of content where I want to make sure I'm getting value across, I would rather put that in a carousel because I know that it's, for example, if it's like a reel, which are the videos that you can post to Instagram, they can often be quite fast paced.

you. you. Thank you. With a carousel, I feel like I want people to take the time when they're reading through what it is that I'm sharing, if it's a value piece or if it's, you know, sharing about a certain client story or something like that.

So, yeah, I've forgotten your question.

@: 59:14

No, don't worry, because I love to read carousels. I just find that they're not as heavy as a caption.

But if you want to share something more, you can do a reel and add a caption below as well.

@: 59:30

it's kind of best of both worlds. Yeah, I would recommend a good mix of content formats. You know, you don't want to be posting all of the same type of formats.

So you don't just want lots of carousels. I would recommend a mix of reels, the carousels, the single posts and your Instagram stories as well, which obviously that's the thing on Instagram where it lasts for 24 hours and you can share in the scene stuff.

Of what's going on in your business and your life and things like that.

@: 59:58

Yeah.

@: 59:59

Yeah. I mean, I like stuff.

@: 1:00:00

It's because it doesn't last forever, and that's one of the reasons I like it, because I think, well, if I've really messed something up or something wrong, it's like, it'll be gone, nobody will remember it as well, so we're talking about, so things that we've looked at, we've looked at repurposing, we've looked at carousel posts, so can you do stories similar to a carousel post insofar as what goes on it, or do you need to do it different?

@: 1:00:28

No, you could do it the same, you just would upload a story, you would pop a picture on there or whatever, and, oh gosh, excuse me, and copy and paste your text over, or type it in, I'd obviously recommend copy and pasting it over, let's say you've got that carousel opening in Canva, and you think that could be useful to share on your stories, you could, I'd probably recommend doing a little bit less on stories, I wouldn't recommend like a full kind of 10 page sequence where you're

And the exact same thing in a carousel, maybe you could take like a key, like, for example, you could take like a key quote out of the blog that you said something that you find really useful and do like a little bit of a deep dive into that one particular thing, just on that, a super simple way you can repurpose a quote from a blog, obviously, as you mentioned, Instagram stories last for 24 hours, they're temporary, obviously, your grid, your Instagram feed is permanent, unless you delete something or archive it.

So a really easy way to pull, let's say you're going to pull a quote out of that blog that you've written, you could just share it on one slide on Instagram, and you've got your post there, they're super simple, I really enjoy doing quote posts like that, because they take maybe five minutes, you're just popping it into that static post, again, you can do it in Canva, you can write a quick caption to go with it and post it, and it's super simple, and often quotes like that, you know, you want to make sure it's relevant to your audience and what it you.

But they often tend to get quite a bit of engagement. People like like quite a nice inspirational or relatable quote.

I mean, I certainly do. And people tend to share them as well, which can be quite useful for reaching new followers and things like that.

@: 1:02:16

And on the subject of sharing, am I right in thinking that, because it always used to be about the likes, liking and following.

@: 1:02:25

Am I right in thinking that sharing is now one of the metrics that people are looking for? So obviously likes and comments are still great.

Any engagement is great, we would hope, unless you've got some trolls out there.

@: 1:02:39

But let's not talk about that.

@: 1:02:42

But what's more, what kind of signals more to the Instagram algorithm at the moment in terms of how engaging your post is, is obviously you've got the save button, which is useful.

I still save a lot of content, but a lot of people these days, as you say, are sharing, you know, that little airplane kind of icon next to the comment.

The and the likes, the comment and the like icon, sorry. A lot of people are using that now to kind of share.

If they see a post and they laugh and they send it to their friend, I do this daily, or they see an inspirational quote.

Exactly. They see an inspirational quote, they might pop that to their stories. So this is actually something that has happened to me quite a with those quote posts that I was just talking about.

And people will share them to their stories. And I'll get an influx of new followers off the back of that.

So yeah, the share is an important metric. It's obviously just signalling to Instagram and the algorithm. People like this post, sharing it to their friends, their family or whoever.

And they're going to push it to more people and that'll be helpful for your reach as well.

@: 1:03:42

Yeah, it's really, really funny because it's like quotes have gone full circle.

@: 1:03:46

So when I first started on Facebook, it had not been open for very long.

@: 1:03:50

And it was all about the quotes. Everybody had quotes and it was so easy to do and it was fun.

And they really got the engagement and everybody shared those. It's like, oh, quotes are so last year, know, quotes are boring.

Don't bother with them. You need to do something more interesting than that. And it's gone right back to sharing good quality quotes so that people share it.

It's amazing, isn't it, the way these things happen?

@: 1:04:16

It is amazing. I think it's like because with quote posts, there's such an easy way to connect with people, I think.

Like, I think I might have mentioned before about making sure that whatever the quote is, obviously, you want to be relatable to your ideal audience, the kind of people that you want to talk to, because that's obviously increasing your chances of getting people to engage with it.

But I do think it's a really quick, easy, simple way to connect with your audience and also share a little bit, like, insight about who you are as a person and the kind of things that you connect with as well.

And as I say, super easy, super simple to chuck together. Yeah. If you just, you know, one day you're thinking, gosh, I don't know what to get out of there today.

I can't be bothered or I haven't got the energy or whatever. Just chuck a simple quote post together. Have a look at your blogs.

And look through and think, that was a really good, you know, piece, a quote, a one-liner, whatever it is, and whack it in a post and get it out there.

@: 1:05:08

But instead of doing that, I'm going to chat about AI, because I do this sometimes. I will, what I'll do is I'll do my blog and I'll just copy and paste it over to ChatGPT.

And one of the things I'll do is say, can you come up with five quotes that I've said in the, what do you call it, blog, let's call it a blog.

Find me five posts, five quotes that I can use in a post.

@: 1:05:36

And it does that so simply, doesn't it? Yes, that's a very, very good tool. Big time saver as well.

And especially if you're perhaps somebody who's not, you know, feeling like you're too much of an expert with social media or whatever.

It can really simplify, excuse me, that process for you and just make it really easy. And you haven't then got to also, I don't know if you do this, Jane, but I do this.

I'll sometimes overthink, and I'm like, oh, is this a good one? Is it not a good one? It kind of takes that overthinking out of it for you, because it's like, here is five amazing things that you said in this blog post.

That would make a great social media post as well. So yeah, you could even, kind of going back to the carousels, if you, say you take that chunk out of a blog, and you think I want to share this and get more traction with this, you could copy and paste that across into ChatGPT and say, I want to turn this into a carousel post for Instagram, please could you break it down, slide by slide for me, and tell me what I should put in each kind of slide.

And that makes it even easier, then you can just go back to that template that you've got open on Canva, or perhaps you've got your own designs that you've made, whatever, and just copy and paste it across into that carousel, and it's kind of done that element for you, and you haven't got to, you know, think about that part too much.

Just on that, I would recommend, you know, making sure that you... Read through it, make sure that it sounds like you.

don't want it to sound like AI. think it's, obviously I'm in this profession and I see this every single day now and it really is obvious, becoming very obvious that people aren't reading through these things that ChatGPT has given them and it doesn't quite sound like them and it maybe sounds like a little bit generic and it sounds like the same language a lot of people are using.

So I really would stress, make sure you are reading through that and it's saying what you would say, it's talking how you would talk.

So yeah, that's a really great way to kind of break that down into a carousel and take that process and do it for you basically.

@: 1:07:37

So let's have a little bit of a chat about ChatGPT because it can be such an amazing tool.

@: 1:07:43

Yes.

@: 1:07:44

can save such a lot of time. So do you have any tips about, you know, ways that you can stop it sounding so beige?

@: 1:07:52

So you can actually say to it, well, first of all, you can create, you were talking about this earlier, weren't you, this sort of brand voice that you can create.

And you can train to talk like you. You can also, this is a little trick that I've used a few times where I'll, for example, I'll ask it to write a caption for me and it'll write it and I think that's just not what I would say.

So I've kind of learned not to just say write a caption about this for me because that is when you're going to get that generic sound and stuff.

I would recommend, let's talk about the example with turning the blog into a carousel. You copy and paste that blog over that you've written.

Therefore, it should be in your tone of voice and how you would speak with language that you would use.

And when you're asking, so you type in, please turn this into a carousel for me. Please maintain the tone of voice that I've used in the blog.

Please don't use this language or that language. You can obviously give it instructions to make sure that it sounds like you.

I've often used it for just to go back to the caption example where I've asked it to write a caption for me and I'll copy and paste, let's say three captions that I've written already from previous posts and I'll say maintain the tone of voice that I've already.

Be used in these captions so that it sounds like me. So it's just about training it to get it to sound like you and make sure you kind of removing the Americanized words, you know, change because it'll often speak in American and give you like a Z, for example, in the word recognized, know, change that to an S or even better, just say to it, give it to me in British English and it'll give it to you in British English and you haven't got to do that yourself.

@: 1:09:26

Thank you. That was really useful. I think ChatGPT is such a great tool. But for me, I think the most important thing is to recognize that that is all it is.

@: 1:09:36

It's a tool.

@: 1:09:37

And you can ask ChatGPT to do a thing, but it doesn't mean it's the right thing for you. So I've just been working on something yesterday and I was asking ChatGPT for help with something and it just never quite got it the way that I wanted it.

So it's not about you have to just take what they say or just start again. can take it and you can say, right, you can say to it.

Literally, that's not quite right. I don't like this bit. Can you use smaller words? Can you whatever?

@: 1:10:06

And just make it work for you.

@: 1:10:09

Just be the boss. Be the boss of ChatGPT.

@: 1:10:13

Absolutely. And even when you do say to it, oh, that doesn't quite work or I wouldn't speak like that.

it already apologizes to you, doesn't it?

@: 1:10:19

Sorry.

@: 1:10:21

Sorry, madam. Yeah, I agree with you. It shouldn't be used as it shouldn't be writing all of your content for you because then you're losing you.

And, you know, in this world of AI at the moment, and as I mentioned before, we've seen I'm seeing all of this across, you know, all the different platforms where people aren't using it as a tool.

They are using it to just create all of their content for them. you kind of you're losing that personal element of you, which is what people buy into.

And I think that is becoming more and more important. think it's always been important, obviously, to be who you are because people buy into you and invest into you.

Excuse me. So, you know, it's more important than ever that you sound like who you are and you're not just a robot and it's not just ChatGPT and that's why you need to read through what it gives you, use it as a guide more than anything else.

@: 1:11:13

Yeah. And I think that it's really important to remember what we're using blogging and what we're using Instagram for because we're out there to try to sell to people and we're not out there trying to say, oh, look at me, I'm the best counsellor.

It's about, it's going out there and saying, look, this is what I do, I love doing it and if you're feeling like this, I can help and somebody can get a taste of what you're like just by the words that you use, just by the phrases that you use, your tone of phrase, your examples, your tone of voice, talking about your cat or something like that that helps people to see that you're human, helps people to connect with you, helps people to relate to you.

And that's the thing that makes sure. Stand out. Not that you've got, you know, a thousand degrees in, that just sounds very hot, doesn't it?

A thousand degrees in counselling, but it's about, are they going to feel comfortable sitting in a room or on a call with you?

And that's why it's so important to just not let ChatGPT do it all, because it's not going to be in a room with ChatGPT, it's going to be in a room with you.

And they want to feel comfortable, don't they?

@: 1:12:26

I think just on that as well, with sort of, you know, having all of these degrees, and it's not about all that, it's about you as a person.

And that's a really good point, because I think people get worried about creating the perfect content as well, right?

And creating the perfect piece of content and all that kind of stuff. And I really would, you know, advise, what's the phrase?

Is it imperfect action or something? Yes, absolutely. Yeah, there's a great quote, isn't there? But just, you know, and the reason I've gone to that is because I think we're not perfect, people aren't perfect, and your content doesn't need to be perfect.

Perfect. A lot of people overthink that kind of thing. So, you know, once you have repurposed that blog into a carousel, it doesn't need to be the best carousel you've ever posted in your entire life, know what I mean?

It doesn't need to be the best piece of content that people have seen on Instagram. As you say, it just needs to be that piece that connects with the audience and gets them to think, gosh, yes, that is what I'm going through right now.

And perhaps this person is, you know, well suited or well positioned to help me move through that, which is essentially what we're trying to do with content, you know, help people to connect to you, show what you can help And not be this, you know, robotic voice out there.

@: 1:13:34

Yeah, absolutely. Jessica is going to say something really important. I've completely forgotten it now.

@: 1:13:40

I hate when that happens, don't you?

@: 1:13:42

Sorry. You don't have to say sorry. You've not done anything wrong. fault? What was your fault? Oh my goodness, listen to us.

Anyway, what was I going to say? I was going to say, yes, that's what I was going to say.

I was going to talk about how frustrating that it is that you next time. Bye. Bye. Bye. Do a post of some description that takes you five minutes, and you put it out there, and everybody engages with it, and then you'll do another post, and you'll overthink about it, you'll write it again, you think that's not good enough, and it'll start it again, it tends to be the little things, the off-the-cuff things, that what you've noticed as well?

@: 1:14:22

Yeah, definitely, sometimes I'll spend, not so much now, but in the early days when I first started my business, I'm not joking yet, I could have spent like three to four hours on one carousel, and I'm tweaking this, and tweaking that, and rewriting this, and obviously I look back, and I mourn the lost hours that I've spent in Canaver creating carousels, so I think obviously it's what I do for my day job, isn't it, so I've gotten a lot better at that now, but yeah, I have found sometimes, like, I'll have a thought, and I'm like, right, act on that now, like quickly put a post together, and get it out there, like don't sit on it, because if I sit on it, I overthink it, don't end up posting it, but yes, those ones that are just off-the-cuff,

They tend to do quite well, and those ones that I spend hours on overthinking, they kind of just, you know, die of death when I post them.

@: 1:15:07

So strike when the inspiration hits, for sure. I think if you overthink, it stops being you, doesn't it?

@: 1:15:15

It kind of stops being you, it just becomes a version of you, and that's why I don't think it hits home.

You try and then think, oh, how will other people interpret this? And then you kind of think more, obviously you do want to be thinking about your audience when you are posting content, but you're kind of like, oh, and as you say, it kind of takes the shine off, doesn't it?

And it's not, you're trying to be somebody else and think, oh, will this just fit into this type of content or whatever?

Yeah. Yeah.

@: 1:15:43

So, have you got any tips for anybody? So, imagine somebody's on Instagram, but they've not posted like, for like six months or three months.

Yeah. Do you have any sort of tips that you might offer them to get started again, or?

@: 1:15:58

Yeah. So, I would recommend... And with a personal type post, because what you want to do, you haven't posted for a little while, you don't want to post something, for example, promotional, because promotional content, you've probably experienced this yourself, Jane, it doesn't get the best engagement on Instagram naturally, but personal type of content tends to get great engagement.

So I do appreciate that, counsellors and therapists, you have to be a little bit aware of what it is that you're sharing, but perhaps you could share something about what you've been up to over the past couple of months, I wouldn't come in and be like, I've not posted for ages, don't like kind of announce your return, just post something, perhaps you've been working down at the local coffee shop on your latest offer, or something like that, like whatever it is, maybe if you felt comfortable, you could share a little bit about your journey into the world that you're in now.

But I'd always recommend starting with something that you know is likely to get people kind of commenting and engaging, and usually it is like the personal journey type stuff that gets that kind of engagement.

I recommend don't think about it too much. I think, you know, we've just touched there about overthinking. I do think that's a huge thing for a lot of people, myself included, like I'm not immune from overthinking about posting the socials.

So I would just recommend, try not to overthink it. And remember that not everybody else is thinking about it as much as you're thinking about it.

But, you know, I've recently, probably last year, I learned, I don't know, I think it's a quote from somewhere, but basically not everyone's thinking about you as much as you're thinking about yourself.

So I think that can really help to kind of take out the overthinking of like, God, people are going to be thinking she or he hasn't posted for ages.

Like, where are they? So yeah, try not to overthink. No one's thinking about as much as you are. And yeah, post something a little bit lighthearted, a little bit relatable.

If you weren't wanting to share something that's more personal, you could share, you know, we've just spoke about those quote type posts and how they tend to do well engagement wise.

If could post something like that, just to kind of ease you back into it, so yeah, that's a couple of things I would recommend.

@: 1:18:06

Yeah, and see if you can enjoy the process as well, because it can be good fun, can't it?

@: 1:18:12

Exactly, if you can make it fun and try and not think, oh god, people are going to be thinking where's she been, or you know, she hasn't posted for ages and here she is again.

To be honest, no one's thinking that stuff in the first place, but I do appreciate the mind can play tricks on us.

But yeah, just make it fun, you know, pop a post out there, know, looking to reconnect with you all.

It's been a while, what have you been up to?

@: 1:18:33

It doesn't have to be the deepest post, do you know what I mean? Yeah, perfect. The problem with speaking to you on this podcast is that we could be on a week-long podcast, talking about all the different things.

This is why if you really want to learn about social media, it's a case of, make it something you focus on completely.

For three months just focus on it, do what you can, pick Learn as much as you can about it and just really experiment with it because there's no way we can touch on how exactly you repurpose blog posts in one small podcast.

But I just hope that, you know, if you're listening to this and you're writing blogs that you're, you know, it's making you think, well, I could definitely, I can at least do a quote post, but I can definitely do more.

And it's going to help people see you and it's going to help people to become clients. So it's definitely worth it.

And think about how much income one client brings you a month.

@: 1:19:34

You know, if you're only charging 50 quid, then that's going to be three new clients is 600 pounds a month.

@: 1:19:42

So, yeah, so it's definitely worth saying, right, I'm just going to focus on doing this because we're not doing this just because we enjoy posting, although it can be fun.

But we're doing this because we want to get more clients. We want to make more money. We want to improve our lives.

We want to help, you know, our clients to improve So, yeah, even though we've talked about repurposing and looked at lots of things, if you really want to focus on social media, make it a thing to really focus on.

@: 1:20:11

I think you have a couple of ways that you can help people. Yeah. Just on that, before I go into how I can help people, in terms of the repurposing, you've already got the content there.

@: 1:20:22

Do you know what I mean?

@: 1:20:22

You've already got the content there. Like, save your time, save your energy. The work, the bulk of the work is already done.

So it's not as if you're starting from scratch and thinking, God, what am going to write about today or whatever?

Like, make sure you repurpose that, make it go further. And as you say, you know, get that one step closer to bringing in those new clients.

@: 1:20:40

100%. Yeah, absolutely.

@: 1:20:42

So, yeah, in terms of how you can work with me at the moment, I've actually just been, I'm in the middle of it at the moment.

I've got a group coaching program and I'm hosting that live at the moment. However, I will be turning that into a self-led self-study course, whatever you want to call it.

So that'll be available in the next month or so when I've got that sorted.

@: 1:20:59

Is that purely...

@: 1:21:01

That is purely for Instagram. We have spoken about other platforms and things like that, but I would say it's mainly focused on Instagram.

So within that, we're talking about your ideal client, who it is that you want to work with, what it is that they're struggling with, what challenges they're having, but not just that, also their desires as well.

Because I think there's a lot of talk in the online space with, you know, pain point mark and which obviously, you you do want to be showing people you understand their challenges and struggles, but sometimes it can be a little bit jarring for people, that kind of content.

So I also like to talk about the desires that people have, the goals they want to work towards, what kind of life they want to have.

So in this program, we'll of start with that, like laying the foundations, who it is you want to talk to, and that is kind of, you build your content strategy from there.

And I talk about different types of content and bringing awareness to your page, obviously how you can then attract the followers and then nurture those, those followers, and then eventually convert them into clients.

... ... And then I also talk about, which if you're somebody who feels overwhelmed by, let's say, creating a carousel, I also talk about the actual nitty gritty of all of that.

And I had a call on Tuesday, weekly calls on a Tuesday, and I literally on screen live spoke about how you can create a carousel.

And I showed them exactly how I do it for maximum engagement and reach. And so if you're someone who's like, God, how do I even create this kind of stuff?

I delve into all that kind of stuff as well. And then I share a little bit about the systems and the tools that you can use to help make this whole thing a lot easier.

Because when you can automate things and you've got those tools there to support you, really does help make the process a lot easier.

And of course, we talk about content repurposing as well.

@: 1:22:43

Perfect.

@: 1:22:44

Perfect. Yeah, I'll be coming. As I say, I'll be turning that into like a study type course. And I'll be launching that in the next sort of month across my social.

So you'll see that. But if anyone's interested and you want early access, you can just drop me a DM on Instagram and I can.

@: 1:23:01

I'll put all of Sally's details in the show notes. Am I right in thinking that you also do like a power hour for anybody who wants some extra help?

@: 1:23:10

Yes, I do one of power hours and I've also got a discounted set of three. I can't quite recall what I've discounted it to, but you can find that on my Instagram page as well.

And I've also got a power hour and a month of coaching as well. So I thought I was finding that people were signing up for the power hours and they were having that one hour and it was really good.

But then afterwards they were struggling with the implementation element of it and they had questions. So I created an offer where I've got the one to one power hour.

So you'll have you 60 minutes with me. And then you've got a month afterwards where you can actually ask me any questions about anything and I'll just guide you through it.

And I found that really helped people to implement what I was talking about, because I do appreciate if this isn't something that you're in day to day, it can be difficult.

And, you know, a lot of people, they don't start their businesses to also become a marketing expert. Whereas I did.

So, you know, I find that that implementation period afterwards can really help people to get the best results.

@: 1:24:06

And obviously, that's that's what I want for people. Yeah, absolutely. You just need somebody to say, it's just like saying, I'm right, I was thinking of doing this.

What do you think? And somebody go, oh, yeah, or, oh, no, or whatever, give them some ideas. It's just so helpful to just have someone take the weight of that away.

Sally, look, it's been really lovely catching up with you again. It really, really has. And I think that anybody out there that does blogs, writes blogs, repurposing is an absolute must do, because otherwise you're wasting, you're wasting so much time, you know, this makes, this is going to make your social media more easy, more successful, you're going to get better results.

@: 1:24:50

Yeah.

@: 1:24:50

So it's a bit of a no brainer. So thank you so much. And what I'm going to do is I'm going to ask you to come on again in a little while.

@: 1:24:57

Yeah.

@: 1:24:58

And we can have another catch up and we can look at. Yeah, absolutely. That'll help people with that.

@: 1:25:01

That sounds good to me.

@: 1:25:03

Right. Thanks for having me. It's been lovely having you here.

@: 1:25:07

Thank you. Yeah.