Episode 192

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Published on:

13th Mar 2025

Clients Need Hope, Not Guarantees: Here’s How to Provide It

If you’ve ever held back from talking about the benefits of therapy because you’re afraid of making promises you can’t guarantee, this one’s for you.

It makes sense. You’re an ethical therapist, and therapy isn’t a quick fix. But the problem is that potential clients need some reassurance before they take that first step.

They’re feeling lost, overwhelmed, maybe even hopeless. They want to believe therapy can help, but they’re not sure. And if your marketing is vague or filled with clinical jargon, they’ll move on.

So, if you struggle to put into words how therapy helps (without overpromising), listen in.

Links to follow

My previous blog 'Can you help your therapy clients (and do they know it)'

My book coach Dale Darley

Buy my book

Join the Grow Your Private Practice membership

Explore 1:1 Services:

Directory Revival: I’ll help you tweak your directory profile to attract more clients

Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back

And if you're looking for additional resources, check START HERE

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About the Podcast

The Grow Your Private Practice Show
Helping Therapists Attract More Clients More Easily
I’m Jane and I’m an ex therapist that now works with other counsellors to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping people - people like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.