Episode 193

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Published on:

20th Mar 2025

Feel Awkward Marketing Yourself? Here’s How to Make It Easier

Let’s be honest, marketing your therapy practice can feel really uncomfortable.

Like you’re standing in the middle of a crowded room, waving your arms, and shouting, “Pick me! Pick me!”

And that just feels soooooo wrong.

But here’s the thin - you don’t have to “sell yourself” at all. There’s a small but powerful tweak that makes marketing way easier.

In this episode, I’ll walk you through:

✨ Why marketing feels so icky for therapists

✨ The simple shift that makes it feel natural

✨ How blogging can help you market with less stress

✨ Why this approach works (and why you shouldn’t stop there)

Marketing doesn’t have to be painful. Let’s make it work for you, not against you.

Links to follow

Join the Grow Your Private Practice membership

Explore 1:1 Services:

Directory Revival: I’ll help you tweak your directory profile to attract more clients

Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back

And if you're looking for additional resources, check START HERE

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About the Podcast

The Grow Your Private Practice Show
Helping Therapists Attract More Clients More Easily
I’m Jane and I’m an ex therapist that now works with other counsellors to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping people - people like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.