Episode 42

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Published on:

7th Apr 2021

Why your private practice should NOT be on every social media platform

Social media can be a really effective way to get your business seen and attract more clients, leading to more visibility, more clients, more opportunities, and ultimately, more money. It’s how I’ve grown all my businesses. 

With a little practice, you can plan a month’s social media in advance and then take 5-10 mins, twice a day to pop in to grow your following and respond to comments. 

And what’s the easiest way to save time on social media? Just use one platform. You don’t need a presence on all the platforms to get results. 

Ok, so what usually happens now is people start to doubt me. They think if they are on 3 platforms, they will get 3 x the results. 

And sometimes they say ‘well, it doesn’t take me long to just copy/paste it to another platform.’

But that just isn’t the case. 

Why? Well, in this weeks’ podcast I explore this and share 4 reasons why it’s better to only have one social media account - and a handy free guide to help you decide which to choose.

In this episode we explore:

  • Why being on more than one platform is a false economy
  • How it can negatively affect your engagement rate
  • Why it’s not as simple as copy/pasting your posts
  • Why it’s important to increase your followers
  • How being on more than one platform can impact the know, like, and trust factor
  • What to do if you’re on more than one platform

If you’re new to social media then there is a lot to learn, so just take your time, keep an open mind and enjoy the process.  It’s a new skill and as with any new skill, it will take some time and practice. 

And if you’re not sure which platform to be on, grab the FREE guide ‘Social media platform

And if any of this sounds a bit daunting, in the Grow Your Private Practice Club we have lots of help ready and waiting for you so come and see how we can help you.

Links to follow

Episode 8: What is social media engagement, and why you need to know

Episode 41: 6 compelling reasons why LinkedIn is great for therapists

And if you’re a member of GYPP, you have access to Social Media Made Simple, LinkedIn and LOVING it, and LinkedIn for the lazy

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.