Demystifying marketing terms for therapists

Every industry, topic and niche has its fair share of jargon. Take counselling for example, we have things like humanistic, person-centred, integrative etc

And marketing is no different.

There’s already so much to juggle as a private practitioner, so the last thing you want to do is decipher the lingo.

So to make it easier for you, I’ve rounded up 10 key terms and phrases you need to know if you run a private practice.

Hope this helps!

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SEO Nibbles

Episode 42: Why your private practice should NOT be on every social media platform

Episode 8: What is social media engagement and why you need to know

Episode 35: Can you help your clients - and do they know it

The Grow Your Private Practice Book

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About the Podcast

The Grow Your Private Practice Show

Helping Counsellors and Therapists Get Found By More Clients More Easily

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.