Episode 98

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Published on:

4th May 2022

How to modify your therapy niche

Identifying your therapy niche is one of the things that will have a dramatic impact on the effectiveness of your marketing. 

But what happens if you have a niche, and over time things change?

Maybe your work has developed for you and you want to go in a different direction, open it up to more people or attract clients to a more specific topic. 


In this episode of Jane Explains, I answer a question from a listener Diana who said:


‘My passion is working with all things female. But I also realise that the area(s) I want to niche in also tip over into the male side. 

 

Currently, I specialise in working with baby loss but I would like to encompass infertility and menopause. Any hints or tips on how to merge and also how to market myself?

 

I don't want to be known as "the female therapist" or "all things female" Maybe my niche is too wide but I really enjoy working with them all!

 

Fingers crossed you can help.’

 

Great question, Diana! 

 

So in this episode, I explore some obvious and less obvious ways to modify your niche. 


And if you want some help working out the right niche for you, come and join the Grow Your Private Practice membership

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

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Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.