Episode 99

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Published on:

11th May 2022

How having a niche has impacted my practice, with Elsie Owen

How does having a niche impact your practice? 

I love talking to guests on these podcasts because they share many amazing insights and today is no exception.

I have the wonderful Elsie Owen with me.

Elsie is relatively new to PP and has had her private practice since qualifying in 2019. 

Yet since 2020, she has had a consistently full caseload. Wow. 

She’s since chosen a niche and as a result, started to diversify her income by offering more than just 1-1 therapy. 

How cool is that?

So today Elsie shares her experiences with us And we’re going to be looking at the impact having a niche has had on her practice. 

I ask her:

  • What made you choose to niche?
  • How did you decide on your niche
  • How has having a niche affected your practice - both positives and any things to watch out for
  • Your experience of diversifying
  • Do you have any plans for the future

I think you'll enjoy this one!

About Elsie Owen

'I've had my private practice since I qualified in 2019 and in 2020 when I had a consistently full caseload, I started learning about Instagram marketing and exploring additional ways of supporting people.

I've since chosen a niche and as a result, started to diversify my income through offering more than just 1-1 therapy. I write a fortnightly newsletter, teach online educational sessions and run a group programme called The Boundaries Course.'

Elsies website: https://www.elsieowen.com/

Connect with Elsie on Instagram The_peoplepleasing_therapist

And if you'd like some more help attracting clients, check out The Grow Your Private Practice membership.

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

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Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.