Episode 35

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Published on:

17th Feb 2021

Can you help your clients - and do they know it?

Letting a client know that you can help them is a fundamental part of growing your private practice. After all, why would they embark on expensive counselling if it won’t help? 

However, this can feel awkward because ultimately we can’t absolutely guarantee that they will get those results - and as such, shouldn’t make such claims. 

So this week, I explore this conundrum in order to help you feel confident within your marketing while remaining completely ethical. 

Take a listen and you’ll see what I mean. 

In this episode, you’ll discover how:

  • It’s important to understand the difference between saying you can help and taking responsibility for the clients’ outcomes
  • People are looking for a solution to their problems
  • You need to help people make the decision to choose you, just by helping and sharing your warmth

You can't advertise promising results, of course you can't. You cannot and should not be promising things you have no control over.

However, expressing to clients how you can help them is a fundamental part of marketing, so take some time to really get into the head of your potential clients. 

Then share your findings to let people know that coming for counselling with you is one of the ways they can start to make a positive change in their life. 

Links to follow:

Episode 2: The clients journey into therapy

Episode 6: Do you need to be an expert to start attracting therapy clients?

And if you need more help with this, take The Foundations Course in the Grow Your Private Practice Club, and let your potential clients feel assured that you can help. For more details and to join, CLICK HERE

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.