Episode 20

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Published on:

4th Nov 2020

How to banish shiny object syndrome and stay focussed

This week in the GYPP club one of my members said ‘Well, I've just set up a Twitter account. No idea what to do next or who to follow lol’

It turns out she already was on 2 social media platforms And I thought hhmm… whats going on here. So I thought it would be a great subject for the podcast. 

So let’s look at how to banish shiny object syndrome and stay focussed.

In this episode we look at:

  • What IS shiny object syndrome?
  • Why it's bad
  • Why do we do it?
  • How to get focussed
  • 5 things you can do to banish shiny object syndrome

Shiny object syndrome is extremely common and is just one more hurdle to get over when in business. But as with everything, once you’re aware of it you can protect yourself.

And if you protect yourself, you can move your practice forward by focusing your precious time, energy 

So it’s got to be worth taking stock of.

And I really DO want you to spend less time and energy on your marketing and get better results. Imagine how that will feel?

Marketing your practice is actually not that hard, you just follow some steps and there you go! It's your mindset issues that really hold you back. Fears, and things like Imposter Syndrome, procrastination, perfectionism, shiny object syndrome syndrome, inner critic, comparisons and money mindset. Phew! 

In the Grow Your Private Practice book there is a whole section devoted to mindset issues to help you manage these so they don't stop you from the success you have worked so hard for. Check it out on Amazon, just click here. 

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.