Episode 21

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Published on:

11th Nov 2020

5 Things therapists need to know before starting in private practice

What do you need to know before you start marketing your private practice?

Whether you want a full time practice and bring in a full time income, or a small one that fits in around other commitments, you will need to attract clients and keep attracting them consistently. This way you’ll have a steady flow of client enquiries to avoid the ‘feast and famine’ situation. So you have a new set of skills to learn. 

And as with all businesses, it takes time and effort to attract clients and keep attracting clients.

So lean closer, I'm going to share with you 5 things therapists need to know before starting in private practice.

In this episode we look at:

  1. Why it’s a marathon, not a sprint
  2. Why it’s important to ‘feel the fear and do it anyway’
  3. How to increase the ‘know, like and trust’ factor
  4. How progress beats perfection every time
  5. Why it’s important to find the marketing activities you enjoy

Consistent marketing activities are essential in private practice, so make it a priority. Consider how you can make them part of your regular weekly activities and it’ll make your life easier and your practice more profitable. 

And if you need help getting started attracting clients, in the Grow Your Private Practice Club, I have 2 courses that will really help. 

  1. The Foundations course gets you off to the best possible start. It covers time management, personal development, who you want to attract and the way you can start attracting them
  2. The Quickstart course. How to get started quickly and without a website. 


Links:

Episode 20: ‘How to banish shiny object syndrome and stay focussed’

For full show notes, go to janetravis.co.uk/21

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.