Episode 8

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Published on:

12th Aug 2020

What is social media engagement, and why you need to know

Social media can be an amazing tool for growing your practice, OR it can be a massive time suck that doesn’t bring you results.

So how can you make it work for you? 

Lots of ways! 

In this episode we’ll be looking at engagement, the algorithm and what it means to you. 

Here’s what you’ll learn in this episode:


  • What social media engagement is 
  • Why it’s important
  • The pros and cons of social media
  • What happens if you don’t get engagement on your posts 
  • Appeasing the social media gods
  • Examples of simple questions to ask to increase engagement
  • A simple way to understand engagement


Highlights you can’t miss


12.17 Playing snakes and ladders

12.37 What actually IS engagement?

14.14 Increasing engagement and some examples


And finally

I share a simple experiment to see what posts encourage you to engage.

Social media can be a powerful and free tool to use to grow your private practice, so Appease the social media gods and they will reward you. 


Links to follow


The Social Media Made Simple course and the Monday Inspiration calls are all included as part of membership of the Grow Your Private Practice Club.  Find out more at the Grow Your Private Practice Club



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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.