Episode 109

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Published on:

20th Jul 2022

What is content marketing - and why you need to know

How do you feel about marketing your practice?

  1. Do leap out of bed, grab the notebook you called ‘ideas’ and allow your creativity to come out to play?
  2. Or does the thought of ‘selling’ yourself make you break out in a cold sweat?

Ok, they might be a little extreme, but if you identify more with 2 than 1, then we need to talk!

Because I’m going to talk about how you can attract more clients, but not by clever sales tactics, just by helping more people.

How does that sound. Too good to be true?

Well it's not, I and many businesses do it and it’s called content marketing.

So take a listen as I explain what it is and why it's so good for therapists.

Do you write blogs?

Links to follow:

To get your FREE guide to attract more therapy clients by helping instead of selling, click here www.janetravis.co.uk/help

My previous blog, Self-Care for People Pleasers

If you're ready to take the next step to grow your practice, join the Grow Your Private Practice membership HERE and get started today

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.