Episode 25

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Published on:

9th Dec 2020

The Top 4 Mistakes That Make Your Therapist Website Copy Ineffective

In this episode, I’m delighted to have Kat Love as my guest.

Driven by personal experience Kat is on a mission to give back so more people get to experience the power of therapy. So they help therapists with websites, copy and coaching in order to get more clients and referrals.

In this episode we look at:

Kat shares 4 main mistakes that you could accidentally be making on your website along with how to fix them.

Including:

  • How to stop sounding like everyone else
  • How to encourage visitors to take the next step
  • How to stop being Wikipedia for mental health issues 
  • How to write with clarity and warmth

 

Kat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them. 

Links to follow:

Check out Kat’s services that help with copywriting for therapists and marketing and business coaching for therapists.

https://www.katlove.com/

https://empathycopy.com/

And connect on Facebook

Other links:

Episode 3: Drop the psychobabble, get more clients

Episode 15: What to include on your FAQ page


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About the Podcast

The Grow Your Private Practice Show
Helping Therapists Attract More Clients More Easily
I’m Jane and I’m an ex therapist that now works with other counsellors to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping people - people like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.