Episode 62

full
Published on:

25th Aug 2021

Highlights reel: The top 4 mistakes that make your therapist website copy ineffective, with Kat Love

Today I’m sharing the last of the Highlights Reel episodes with you and I just know that you’re going to love this episode. 

So just to remind you,  the highlights reel is all about re-sharing some of the most popular episodes that there has been on the GYPP show podcast

I’ve been producing weekly shows now for over a year and the show has become a great resource for therapists, with a wide variety of subjects being discussed, 

There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. 

And some truly amazing guests too sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.

And this is one of the most popular episodes we had, so I’m sharing it again in case you missed it. 

In this episode, Kat Love shares the top 4 mistakes that make your therapist website copy ineffective

And just in case you’re not sure what copy is - copy means the words on your website, so what you’ve written. 

In this episode we cover:

  • How to stop sounding like everyone else
  • How to encourage visitors to take the next step
  • How to stop being Wikipedia for mental health issues 
  • How to write with clarity and warmth

Kat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them. 

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Grow Your Private Practice Show

About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.