Episode 3

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Published on:

8th Jul 2020

Drop the psychobabble, get more clients

I think you’ll agree that communication is vital. So how can we change the language we use in our marketing to attract more clients? How can we drop the psychobabble?

In this episode, I share why this is so important for a counsellor, some examples of language to use and some practical tips so you can get started today. 

Here’s what you’ll learn in this episode:

  • How the therapeutic relationship is key to a clients success
  • Using marketing to start that connection
  • The difference between 'A Professional Counsellor and being 'professional'
  • Why clear beats clever every time
  • How Imposter Syndrome affects this

Highlights you can’t miss

5.56 Practical examples to give you ideas

8.26 A simple trick to make your marketing language clear

And Finally…

I share some simple, practical actions you can take today to get started.  

What to do next

If you enjoyed this show, please share it with your counselling peers. 

And I’d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. 

Don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 


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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.