Episode 65

full
Published on:

15th Sep 2021

Does Therapy Need A Rebrand?

It stands to reason that the more people feel comfortable about going to therapy, the more people will access therapy. Which leads to more transformations for clients, and more clients (and more income) for you.

It’s a win/win situation. 

So in this episode, I talk about making therapy more accessible to people. 

And to be clear, I’m not referring to reducing your fees, offering concessions or working for free. I have always believed that therapists work extremely hard and deserve to be paid well. 

No, I mean there is a change in perception of what counselling is, and what counselling does. 

To give counselling a modern makeover. Because I think therapy needs a rebrand. 

Today I’m going to introduce to you the Therapy Rebrand movement. What it is and who it’s for.

In this episode we explore:

  • Why do some people have a negative perception of therapy
  • How offhand comments can impact your confidence and success
  • Counselling and mental health
  • The mixed messages we receive and therapists 
  • How therapy is portrayed in the media 
  • Working together to help the profession as a whole

Links to follow

Watch the Therapy Rebrand webinar for free at janetravis.co.uk/webinar

Find the Grow Your Private Practice book on Amazon

Grab your free copy of ‘Attract More Therapy Clients by Helping Not Selling at janetravis.co.uk/helpingnotselling

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Grow Your Private Practice Show

About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.