Episode 267

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Published on:

1st Oct 2026

Does Blogging Still Work for Counsellors?

Does blogging still work – especially now AI can answer almost any question in seconds?

It’s a fair question. Because if you’re going to spend a couple of hours writing a blog, you want it to do more than sit looking pretty on your website.

But perhaps we’ve been judging whether a blog ‘works’ in completely the wrong way.

In this episode, I’m looking at what’s changed, what hasn’t – and why getting found might only be half the story.

Links mentioned in this episode

HubSpot – The 2025 State of Blogging Report

Read the HubSpot State of Blogging Report

Neil Patel / NP Digital – The Human Edge: What AI Still Can’t Do in SEO

Read The Human Edge

Want some help with your own blogs?

Framework First gives you a different blogging framework every month to help you turn your knowledge, experience and ideas into blogs that sound like you – and help the right clients find and choose you.

Framework First link

And the usual useful stuff…

☕ Buy Me a Coffee – because the podcast is largely fuelled by coffee, cake and me having far too many things I want to talk about.

Buy Me a Coffee

🌱 Start Here – find my free and paid resources to help you grow your private practice.

Start Here

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.