Episode 203

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Published on:

5th Jun 2025

Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton

Feeling stuck in the world of therapy marketing? Wondering how to stand out without feeling fake? In this episode, we sit down with Becca Upton, the no-BS therapist, to chat about how she turned her authentic voice into her biggest business asset.

Key Highlights:

  • How Becca went from playing it safe to fully embracing her true style
  • The surprising ways swearing (yep, you read that right!) can build trust with clients
  • Tips for counsellors to ditch the fluff and find their niche
  • Why authenticity isn’t just a buzzword, it’s a powerful marketing tool

Join us for an honest, down-to-earth chat about what it really means to market yourself as a counsellor today.

About Becca Upton

Becca is The No BS Therapist - straight-talking, sweary, and realistic. She supports overthinkers and chronic worriers in their 20s and 30s to quiet their mind and enjoy life without the anxiety and mind racing. Her work includes counselling, a membership of no BS guided audios, and talks and training.

Hit play and get inspired to share your real self with the world!

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

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Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.