Episode 13

full
Published on:

16th Sep 2020

A deep dive into online directories

For some therapists, online directories can be a great source of clients, so in this episode I take a deep dive into the positives and negatives of using directories and how to make them work for you.

To start attracting clients quickly, one of the first things I suggest is to get yourself on an online directory - I talk about it in the Quickstart section of the Grow Your Private Practice book and the Quickstart course in the Grow Your Private Practice Club.

But with so many counsellors on them, how can you make them work for you?

Here’s what we talk about in this episode:

  • Positives and negatives of being on a directory
  • Overview of directories from the clients perspective
  • How your directory entry is about connecting with your potential clients
  • Some simple tips for your photo 
  • Some do’s and don’t to watch for

And finally...

Directories aren't effective for everyone, so how do you decide whether directories are working for you?

___________________________

Directories can be a fantastic, cost effective way for you to attract clients. Allow your personality to come through - your warmth, your compassion - in order to help the potential client to feel comfortable about contacting you. Let’s consider the potential client and make this easier for them.

And if you need some help with your messaging so you attract more clients more easily, this is exactly what the Grow Your Private Practice Club is all about.

Or check out the Grow Your Private Practice book.

I do hope you’ve enjoyed this episode. If you did, please be sure to hit subscribe so you get the latest episodes delivered directly to your device. 

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.