Episode 17

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Published on:

14th Oct 2020

10 Reasons why blogging will attract more counselling clients

Content marketing is all about creating and sharing valuable, relevant, and consistent content to attract followers and ultimately clients.

So this means you can stop panicking about having to sell yourself, and concentrate on simply helping people. Doesn’t that feel better?

So it's basically writing blogs, producing podcasts or videos, using social media, webinars and workshops.

All are good, but most counsellors choose blogging from those, so that’s what we will focus on in this episode.

And there is also a free guide '101 Blog Post Titles for your Counselling Blog' you can find at janetravis.co.uk/17

In this episode we look at:

  • How we used to attract clients before the internet
  • What is content marketing
  • Why does it work so well for counsellors?
  • 10 benefits of writing a blog

I hope you can see how beneficial content marketing is for your practice and how it will both help your readers and attract more clients. 

If you need some help getting started blogging, or you’ve been blogging a while and want to up your game, the Blogging With Confidence 2.0 course is released 23rd October 2020 completely updating the current course.

It includes everything you need, including:

  • A quickstart section for if you’re brand new
  • The Blogging Blueprint, which is a system to simplify writing
  • A template to get you going
  • How to never, ever run out of things to write about.


As a member of the Grow Your Private Practice Club you not only get access to the Blogging With Confidence course but everything else you need to go around it.

This includes choosing your niche, time management, managing the mindset with issues like imposter syndrome, perfectionism, procrastination etc, social media, website and much more, along with a supportive group of peers

If you’d like to know more, check out the Grow Your Private Practice Club

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About the Podcast

The Grow Your Private Practice Show
Helping Counsellors and Therapists Get Found By More Clients More Easily
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.

Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.

The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.

And importantly, to get paid properly to do so.

Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.

If you want that too, please click subscribe. I hope you enjoy listening.

About your host

Profile picture for Jane Travis

Jane Travis

Hi, I’m Jane. I’m a former counsellor who now helps other counsellors and psychotherapists to grow their private practice, hence the name of the show.

I’m the author of the Grow Your Private Practice book, and I run the Grow Your Private Practice membership, where therapists come together to learn all about marketing in a way that feels doable, ethical, and actually kind of fun.

Okay, so that’s the official, slightly stuffy “about me” bit.

But the truth is - it’s about so much more than that.

What really drives me is helping people like you create more freedom and choice in your life. So you can work the hours you want, in the way that suits you, with the clients and issues you’re passionate about. And most importantly? Get paid properly to do it.

Because you CAN build a practice that supports you - not just emotionally, but financially too.

I hope you enjoy listening.